Seidel Amusement Machine Co.

This image is from the January 28, 1967 issue of Billboard Magazine. It shows Edward J. Seidel of Seidel Amusement Machine Co., Brooklyn NY. In the background, you can see the Twenty-One and Bing-O-Reno machines and they appear to be single-game cabinets. These have different cabinets than the sitdown version of the Pokereno game. The coin plunger on the Bing-O-Reno machine is on the face rather than the coin/token drop on the top of the Pokereno cabinet. Also this is prior to Seidel moving to Albuquerque NM.

After reaching out to a nephew of Edward, I've learned Edward's father was Julius Seidel who was the owner-operator of the world-famous Seidel Skee-Ball parlors on the boardwalks in Rockaway, Longbeach and Coney Island, NY.